The smart home movement is here, and it’s about more than just changing your music without getting up. Smart home brands have seen the growing need for in-home health solutions, with Americans preferring digital health solutions to doctor visits.
The WHO estimates over 90% of the world lives with air pollution above safe levels. Consumers aware of the health risks are looking for reliable data from their smart home providers, and brands are answering the call. Here are 5 places smart home brands are already using air quality data to create better marketing and improve user satisfaction.
Connected Apps Displaying Outdoor Air Quality
When Dyson created an app for their indoor air purifiers, they gave it more than just an on/off switch. The app provides data on air quality inside the home using the air purifier’s sensor, but it also makes use of BreezoMeter air pollution API to provide outside air quality readings as well.
The added feature of outdoor air quality data means customers can still use the app outside their home, creating a stronger connection with the product and the brand, as they become indispensable parts of customer’s health routines.
Advertising doesn’t work on millennials. At least that’s the message from a recent survey, which showed only 1% of millennial’s feel an ad can make them trust a brand more.
One way to build trust with hard to reach customers – millennials and other target groups alike - is to offer real air quality data when advertising smart home products. Using BreezoMeter’s data within your ads highlights the reality of the air pollution problem in a specific area, while giving viewers the awareness to choose their own solution. It’s a great way to start the conversation.
More people are taking their health concerns online, looking to social media for advice and information. A quick Twitter search for #airpollution shows an active conversation taking place between business, organizations, and people all over the world. And with 71% of people willing to make purchases after social media referrals, smart home brands can do themselves a huge favor by bringing accurate air quality data to the conversation.
You can see this strategy at work on Eureka Forbes Twitter, where they challenge consumers in India to check their air quality using BreezoMeter’s data. By providing useful data, they’re earning their place in the conversation with consumers by helping them make informed buying decisions over social media.
As more people become aware of air pollution and its negative health impact, the first thing they’ll be seeking is awareness.
That’s why air purifier brand Blue Air uses air quality data right on their landing page, making it the first thing customers find when they visit them. Since outdoor pollution levels can impact the air in our homes, Blue Air’s Air View technology shows customers the toxins in their specific area.
Educated and informed, customers are more confident in their need for an indoor air quality solution, and more likely to purchase from a supplier who uses real data to help them.
Dashboards and Thermostats
The thermostat of tomorrow will control more than just the temperature in people’s homes. A smart dashboard that handles heating, fans, and monitors air quality will be a household item before long. Brands like Foobot are already using BreezoMeter air quality data in their home monitors, putting them ahead of competitors with accurate outdoor, as well as indoor, air quality updates.
Air quality monitoring right on thermostats and dashboards can improve user satisfaction and builds customer’s relationship with your products, as they gain trust in the live data updates and tune in more frequently to check for changes.
Smart home brands can strengthen marketing campaigns by using air quality data in landing pages and advertising, and by using the most recent data in their email campaigns. They can also meet consumers where they’re talking, by letting air quality data inform their social media campaigns. As people become more aware of the health risks associated with air pollution, smart home brands can create trust by integrating products with real-time air quality data.