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Air Quality Monitoring Product Management

Is Air Quality Data a Priority for Your Roadmap? If Not Now, When!?

Picture of Daniel Elkabetz
By Daniel Elkabetz on March, 22 2021

Most professionals we speak to understand the urgent consumer need for air quality insights, but occasionally we hear that air quality isn't a priority for the roadmap. This response always surprises us because the demand and need for air quality information has never been greater. If not now, when?!

Unhealthy Air is a Public Health Emergency. Everywhere.

Each day new evidence highlights the tremendous health and cost burden of air pollution for societies around the globe.

  • More than 91% of the world live in areas where air pollution exceeds safe WHO limits. Air pollution could also be damaging nearly every organ of our body.

  • Air pollution equates to roughly $2.9 trillion each year - roughly 3.3% of the globe’s GDP.

    Wildfires are getting longer and more severe - meanwhile, new research shows particulate pollution caused by wildfire smoke is up to 10 times more harmful than that from cars. 

  • Long-term air pollution exposure has been found to impact COVID-19 severity. Poor ventilation could play a role in transmission.

  • In 2020, 9-year-old Ella Kissi-Debrah became the world’s first person to have air pollution marked as the cause for death.

  • Research estimates productivity-losses caused by unhealthy buildings to be $20-$70 billion annually for the US alone.

Air Quality is a Priority for Consumers (AKA Your Customers)

Extreme climate events and growing environmental activism has drawn more attention to air pollution over the last few years.  In 2020, national lockdowns brought home the stark contrast between  ‘clean air’ and ‘business as usual’ for urban residents.

Growth of ‘Air Quality’ Related News Articles Published Over the Years

Group 17 (1)

Graph is based on our analysis of Google "In the News" article results within these time frames

  • The US air purifier market was valued over $1.0 billion dollars in 2020 and witnessed huge growth (57%!) last year. The market is expected to see double-digit growth figures over the next two years.

  • Anti-pollution activism is on the rise: London teenagers have installed road signs across the capital to highlight the dangers of air pollution for their neighbors.

  • Air pollution affects consumer behavior: A 2020 China-focused study concluded that “air pollution increases consumers’ anxiety and annoyance which sequentially promote consumers’ online purchase behavior, because they will reduce or even avoid the outdoor consumption behavior.

Air Quality is a Priority for Businesses Like Yours

Businesses have already woken up to the demand for environmental intelligence - and many are already leveraging this information to delight their customers and stand out. Wait too long, and you’ll just be late.

Smart Home & Indoor Air 

  • IAQ product makers are using air quality data to make pollution visible and provide value both beyond their appliances and outside the home. Leading brands already doing this include: Aldes, Blueair, Siemens, Delos & Airthings. Learn more here.

Healthcare 

  • Digital health device makers, treatment providers and pharmaceutical companies use air quality insights to boost patient engagement, conduct research, improve telehealth, disease self-management and boost treatment adherence. Leading health brands already doing this includes: AstraZeneca, Boehringer Ingelheim, ALK, my mhealth & Propeller Health. Learn more here. 

Smart Mobility & Leisure

  • Smart mobility and automotive brands deploy environmental data to help people dodge air pollution while on the road (see Cowboy), and choose where and when is the best place to hike (see AllTrails).

Weather Apps

  • World leading weather providers, including Apple and Verizon empower their users with hyper-local, real-time air quality intelligence.

Air Quality is Fast-Becoming a Priority for Governments & Regulators 

As the pandemic has helped to bring other costly public health issues to the fore - like air pollution and seasonal allergy. As a result, governments and regulatory bodies are already placing more emphasis on building health and ventilation management systems.

  • The German government announced €500m (£452m; $488m) to improve ventilation systems in public buildings to stop the spread of coronavirus. 

  • In 2020, the UN announced the world’s first ‘International Day of Clean Air for Blue Skies’ - designed to raise public awareness of air quality and bring solutions. 

  • The International WELL Building Institute developed a new standard called the WELL Health-Safety Rating - a scientifically backed certification to show a building is doing everything to keep occupants safe.

  • In 2020, leading British cities will implement Clean Air Zones and the country plans to ban sales of new diesel and petrol vehicles by 2040.

  • In January 2020, New York City’s Mayor’s Office announced their new ‘CityScanner’ pilot which would involve using city fleet vehicles like police cars, fire engines and buses to double as air quality monitors

What’s Holding You Back?

If air quality isn't a priority in your roadmap, why not? What's delaying it? Maybe we can help you solve some of the roadblocks. Now is the time to act.

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