According to a recent survey, 59% of patients want their healthcare providers to offer improved digital tools for a more personalized experience. A growing body of research has also found a connection between patient involvement in their own care and better health outcomes at lower costs. But what are the main ingredients of a powerful digital patient engagement strategy?
Implementing Successful Digital Patient Engagement Strategies
1: Create a Consumer-Facing Digital Interface for your Patients
According to Deloitte, more than one-third of consumers are interested in using smartphone apps to improve engagement with their healthcare providers.
A further 35% of respondents said they would be interested in using a virtual assistant to help them identify their medical symptoms. 31% claimed they would like to use an app to connect with a health coach to improve their exercise, sleep, and stress management.
Image via Heart Rate Monitor - Pulse BPM App
The first step in building a stronger digital patient-engagement strategy usually involves creating a streamlined digital patient-facing interface that delivers a personal experience.
To give an example, BreezoMeter works with a global pharmaceutical company called ALK to provide a bespoke allergy-management service to allergy sufferers through their consumer health app,
Our new eBook explains many more use cases just like this one in more detail:
2. Develop Personalized Treatment Options
The term “personalized medicine,” otherwise known as “individualized medicine” or “precision medicine,” is a care model that segments consumers according to their individual health risks and characteristics —in ways such as age, gender, height, weight, diet, and family history and according to allergic conditions and particular sensitivities such as asthma or hay fever — in order to inform treatment options.
Not only does personalized medicine promise earlier intervention, more accurate diagnoses, more effective drug therapies, and customized treatment options, it also offers better outcomes and higher rates of patient satisfaction. In a study conducted by SAP and Oxford Economics, 49% of respondents said precision medicine had had a positive impact on their patient volumes.
The development of a personalized asthma management service for patients of Mt Sinai Hospital is similarly what made BreezoMeter's own partnership with LifeMap Solutions so successful.
3. Empower Patients with Strategic Data Integrations
Besides the obvious benefits of contributing to elevated levels of end user satisfaction and positive health outcomes, personalized, on-demand insights that help individuals to understand and respond to their contextual environments can provide tremendous value to healthcare businesses and their ability to keep patients engaged.
Consider that in the consumer electronics sector, engaged customers visit their favored retailers 44% more often and spent an average of $84 more per visit than disengaged shoppers. In the hospitality industry, engaged guests spent an average of 46% more money per year than disengaged customers! In the same way, innovative healthcare brands can integrate real-time and predictive pollen and air quality insights boost treatment adherence and all-round loyalty.
Example: Environmental Intelligence & Connected Devices
KapCode and Propeller Health both leverage air quality data for their smart inhalers, enabling patients to track real-time air quality around them & the impact of environmental breathing hazards on their conditions. The environmental data integrations used by these companies help their users understand when it’s best to use their inhalers and helps patients to take preventative measures for combating their asthma, chronic obstructive pulmonary disease, and other respiratory conditions.
In comparison, traditional inhalers — which are not equipped to provide any data whatsoever to their users — do not offer users the ability to proactively monitor their symptoms or their environment. Instead, it’s up to users to intuit when to use their inhaler and stay up-to-speed with climate conditions and pollen counts in their areas.
Download the eBook
When patients receive personalized digital health services, overall engagement and satisfaction increases. In healthcare, this equates to higher treatment adherence & better retention rates in the long-run. We discuss this topic and further real-world use cases in more detail in our dedicated eBook below:
- Taisho Pharmaceutical Helps Allergy Sufferers Cope
- Air Quality and Pollen Data for Consumer Health App - ALK Case Study
- How Pharmaceutical Companies Empower Customers with Pollen Data