How do you sell a solution to an invisible threat? By helping your target market see it. This is one of the strategies Blueair has chosen to boost sales and increase product reach. With the Air View maps and its connected air purifier app Blueair Friend, Unilever's Blue Air underlines the value of its air purifiers.
Making the Invisible Visible, in an Innovative Way
Blueair now uses BreezoMeter’s air quality data in apps connected to their air purifiers. They’re also using the air pollution data to power the Air View maps, which combine street level views from around the world with accurate location-based air pollution readings that you can actually see and interact with.
It was important to Blueair to avoid needing to combine several different air quality data feeds, and to avoid using ‘nearest station’ models which pull data from the nearest air quality monitoring station, as the name suggests. Not only would these methods create unwanted complexity when developing the app and air view maps, but the use of the nearest station model meant that users would sometimes receive pollution information from air quality monitoring stations dozens of kilometers away. It was simply not a good enough fit with the innovative Air View project, which needed an innovative solution, like BreezoMeter's.
Seeing Pollution Up Close with Air View
If you could put on a pair of glasses that showed all the pollutants in your air, how eye-opening would the results be?
The innovative Air View map website allows visitors to do just that, and the results can be truly startling. Air View combines two great technologies - Google Street View and BreezoMeter's location-based pollution data - to show which pollutants are present in the user’s air.
Visitors to the site can type in any address in the 67 countries covered by BreezoMeter, the only provider with accurate air quality data with
The online tool gives users a feel for how invasive these pollutants really are. Each bubble is labeled for users to see what’s polluting their air, whether it’s Nitrogen Dioxide (NO2), PM 2.5 particles, or emission particles. By clicking on any of the bubbles, users get a full explanation of the pollutant, including 3 key points:
What causes it? – Learn the main sources of the pollutant
About – Including examples of the pollutant, and some general information
Health effects – Learn about the cardiovascular and respiratory risks this pollutant causes, as well as how it can affect children, the elderly, and other sensitive groups.
And of course, Blueair guides visitors to the actions it wants them to take, such as downloading the Blueair Friend app, signing the petition to the World Air Day which can help raise awareness for the issue of
Air View is a different approach from the traditional pollution map, where you’re looking at your location from above. By putting their users right in the middle of the pollution data, they can experience striking visuals that help drive home the point about how close and how real air pollution really is.
Creating Apps for Customers & Future Customers, with Air Pollution Data
Blueair is keeping users informed about air pollution and adding value to their lives by outfitting their newest app with outdoor air quality readings.
They’re calling it the Blueair Friend App, and it aims to be any user’s best friend against exposure to air pollution, keeping them informed of air quality levels in real-time, and offering them helpful advice on how to reduce exposure to harmful pollutants and stay healthy.
The app uses real-time air quality data to help users get more from their air purifiers and other products. By seamlessly accessing location-based, real-time air quality, users can better understand when to open or close windows, when to turn on air purifiers, and are informed as to when their products’ filters will need replacement, maintenance or updates. They can then use the Wi-Fi feature to adjust filtering
But the app isn’t just for Blueair customers. As it is powered by BreezoMeter data, the Blueair Friend App is able to show users the air quality right outside their home, as well as in cities and rural areas all over the world. This is to say that even people without an air purifier in their home can stay informed of the air pollution around them in order to make better decisions for their health and that of their family. This is how Blueair is able to offer value and awareness, even to those who aren’t customers, yet.
Outdoor Air Quality Data Integrations for Marketing and Proper Use
Home appliance and air purifier company Dyson has also integrated BreezoMeter’s pollution data into their apps and air purifiers, offering users an added level of value, and helping them to stay on top of air pollution with health recommendations and alerts. They’ve also integrated pollution data into their marketing campaigns, where they used real-time air quality readings to drive sales.
Making Pollution Visible, Growing Your User Base
In order to raise awareness about pollution, people have to be able
With apps and landing pages integrated with pollution data, they’re helping customers and potential customers alike stay informed of the air pollution around them and in control of making better decisions for their health. In parallel, they’re building a brand image that stands for trust and performance, leveraging word-of-mouth marketing, and creating long-term satisfaction for their customers.