Perhaps the most popular words real estate professionals utter to potential buyers is “location, location, location.” In real estate, the location is one of the main selling points because of the view, safety, and convenience of the property. Unfortunately, one hidden, dangerous element is also attached to a home, yet often reveals itself after the purchase: air quality.
The number of deaths in 2012 due to outdoor air pollution alone was a staggering 3 million. With 92% of the world breathing in polluted air, having the ability to decide on a property based on air quality is a valuable resource.
What if you could provide potential buyers with accurate, real-time air quality data for each specific property that you list?
BreezoMeter was created for this specific reason. When one of the company’s co-founders needed to purchase a home in an area with low pollution levels, he realized the gap between official air pollution data and what the public could really use, in the real estate case an overview of air pollution by neighborhood / city blocks. Along with two environmental engineers friends, they decided to make air pollution visible and actionable.
Why Accurate Air Quality Data can Help Real Estate Companies
There is a number of elements to consider when buying a home. Those in the market for a new home want as much information about a property as possible. The more real estate companies pay attention to all pertinent details, the higher the chances of making a sale, since clients sense that you are professional and that you care - it matters when a house is often the most important purchase one can make. If you offer prospects information that can impact their health by limiting their exposure to polluted air, you will be offering them highly personalized and differentiated service that will influence their overall impression and satisfaction.
Technology and Real Estate
With so many knowledgeable clients out there, coupled with the ease of available information about properties, house hunters will be searching for real estate companies that are current and are using cutting edge technology. Since technology is gaining importance in real estate, any add-ons that your site can feature or incorporate will positively impact your company positioning.
Examples of Incorporating Air Quality Information
- Include a web widget: a widget can display air quality information in real time for a specific address & listing.
- Reports with historical data: While the widget can differentiate your services from other agencies, attract more prospects, and get them one step closer to contacting you, historical data can help nurture prospects you’re already in touch with. It can be printed and shown during house visits, explained over the phone or used in emails.
- Send impactful newsletters and emails: By providing potential buyers useful and educational information, you will be viewed as an industry expert and a great help, while also fostering a solid relationship.
BreezoMeter Is Helping Real Estate Companies: How?
One of the largest real estate websites, Yad2, as well as AddressReport in the U.S have incorporated real-time, street resolution air quality from BreezoMeter into their website and services. The integration is simple to implement, through an intuitive rest API.
With AddressReport, you can find BreezoMeter’s air quality information under the weather tab, included as an integral piece of information for a specific address.
Technology opens up growth opportunities for real estate companies that were not conceivable just a few short years ago.
It starts with being a source of impactful information and expert advice. As health is a priority for many buyers, as the correlation between health and air quality a proven fact, it is only logical to offer accurate air quality information alongside other major selling points.
Providing health related reports such as air quality is also beneficial to your brand image. It shows you’re the kind of business who cares. This aspect often overlooked does matter for most of your prospects.
Lastly, it’s a great way to nurture or reconnect with potential buyers, using custom and impactful reports that people will find helpful instead of interruptive.