In this case study, brought to you jointly with global pharmaceutical company ALK, you'll see how providing a unique user experience in a consumer health app, in a format that is both intuitive and relevant, makes a positive difference for sensitive allergy sufferers.
Health is a major motivator for BreezoMeter, as our mission is to help improve the lives of billions of people around the world. Our partners have firsthand knowledge, technologies, and products that assist in that goal, and when coupled with integrated air quality and pollen data, are powerful and life-changing.
Who is ALK ?
ALK is a global specialty pharmaceutical company focused on allergy and allergic asthma. It markets allergy immunotherapy treatments and other products and services for people with allergies, as well as for allergy doctors. Headquartered in Hørsholm, Denmark, ALK employs around 2,300 people worldwide and is listed on NASDAQ.
Who is Klarify.me?
A young company with an old soul,
ALK Teams Up with BreezoMeter
As an expert in air quality and pollen data, BreezoMeter has the data and experience to educate ALK’s allergy sufferers with relevant, i.e. real-time, location-based, information that could be intuitive, and informative. At the same time, ALK knew they could benefit from
In order to provide the best data available, ALK partnered up with BreezoMeter. It can be a jungle to find valid and easy-to-understand pollen and air quality data as a user." --Louise Kristine Hjernø, Global Head of Digital Projects, Consumer Division, ALK.
The Consumer Healthcare Challenge: Air Pollution
Making air quality easy to understand and actionable is not easy. As a result,
Air pollution can have short and long term health effects on the respiratory system and allergies, so it is important that people, especially those with respiratory sensitivities such as allergies and asthma, are aware of what is in the air they breathe. It is also understandable that users want to engage with an app that is constructive and helpful, providing tips on how to help improve health on an ongoing basis.
Learn More from the ALK Case Study
Download the below use case for an in-depth story of how ALK and
- Learn how ALK stays educational and relevant without scaring users.
- How to make better connections with patients.
- Identify additional opportunities available in the medical industry for improving patient allergy condition management for allergies, asthma, COPD and other respiratory sensitivities.