Health is a major motivator for BreezoMeter, as our mission is to help improve the lives of billions of people around the world. Our partners have firsthand knowledge, technologies, and products that assist in that goal, and when coupled with integrated air quality and pollen data, are powerful and life-changing.
In this case study, brought to you jointly with global pharmaceutical company ALK, you'll see how providing a unique user experience in a consumer health app, in a format that is both intuitive and relevant, makes a positive difference in the lives of sensitive populations.
Who is ALK?
ALK is a global specialty pharmaceutical company focused on allergy and allergic asthma. It markets allergy immunotherapy treatments and other products and services for people with allergies, as well as for allergy doctors. Headquartered in Hørsholm, Denmark, ALK employs around 2,300 people worldwide and is listed on NASDAQ.
A young company with an old soul,
Interested in additional case studies? Check our resource center - or we can suggest this one, about air purifier company Blueair, and their experience with improving their brand's value with an innovative air quality data integration.
As an expert in air quality and pollen data, BreezoMeter has the data and experience to help educate ALK’s user-base with relevant, i.e. real-time, location-based, information that could be intuitive, and informative. At the same time, ALK knew they could benefit from
In order to provide the best data available, ALK partnered up with BreezoMeter. It can be a jungle to find valid and easy-to-understand pollen and air quality data as a user." --Louise Kristine Hjernø, Global Head of Digital Projects, Consumer Division, ALK.
The Consumer Healthcare Challenge: Air Pollution
Making air quality easily understandable and actionable is not easy. As such,
Air pollution is a sensitive topic. How can ALK educate their users about air quality and pollen without overwhelming them or invoking fear of air pollution?
In this case study, learn more:
- How to stay educational and relevant without scaring your users.
- How to make better connections with your customers.
- What additional opportunities are available in the medical industry when it comes to patient condition management for allergies, asthma, COPD and other respiratory sensitivities.