An increasing number of advertisers are beginning to leverage real-time information about the environment for their campaigns. But why and how exactly do they do this?
Individuals today expect product experiences that respond to their personal lives & inform everyday decision-making. The below examples show how environmental information can be leveraged to create powerful and highly personalized brand experiences.
Given the huge need and potential market for anti-pollution skincare products, why are so few skincare brands taking this problem on? Neutrogena decided to do something about this.
In the recent huge Startup Autobahn Expo8, a unique live event with an impact far reaching the virtual realm, we were excited to join the innovative team at Bosch Sensortec in presenting what we have been working on together towards…
Find out why real-time air quality data came to form an essential part of Mt Sinai Hospital’s large-scale study on asthma.
We had the recent privilege of sitting down with digital health expert Eric Klos, the innovator behind the asthma health app, DailyBreath. We’ve pulled out some highlights for you!