“Breezometer offers an easy to use app to utilize that data in daily choices for a healthier and better life” says Jouko Ahvenainen

“I spoke at two mobile events, Israel Mobile Summit in Tel Aviv, Israel, and Midnight Pitch Fest in Oulu, Finland. They were excellent events to see the latest innovations and startups in mobile. Both places are the home of several mobile companies, Tel Aviv for many successful Israeli startups and Oulu used to be an important hub for Nokia’s mobile business and radio technology companies, and is still an important location for NSN’s base station business. The events gave an interesting outlook on mobile startups.

First, it was nice to see not only social this and social that – apps, but also startups whose products need hardcore competence and technology. Second, there are also more and more B2B solutions from mobile startups. Third, Internet of Things is really emerging and also startups have become active in that area. All this demonstrates that mobile business is coming to the next phase, after the first wave of mobile apps (I wrote earlier about 3rd era of mobile).

Air quality measurement and monitoring are good examples about new kinds of solutions and startups. Israeli Breezometer offers a mobile app to discover the air quality, for example, on your home street, your kid’s school area or your bicycling route. They collect data from public sources (e.g. most cities have air pollution monitoring stations and cities have made this monitoring data public). Breezometer offers an easy to use app to utilize that data in daily choices for a healthier and better life. They have started the business in Israel, and as typical for Israeli startups, now they start to target the US and especially the Californian market.”

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