I’m proud to announce our partnership with Eureka Forbes, one of India’s leading health and hygiene company, to add outdoor air quality information to their line of air purifiers.
The timing has never been more important: air pollution is a growing concern in India, and air quality has dipped far below the WHO’s (World Health Organization) acceptable standards in cities across the country. Delhi, for example, has been plagued with unhealthy levels of pollution. This has significant effects on the local population’s health: research estimates that more than 1.4 million people die prematurely every year in India due to air pollution.
Real-time, actionable air quality data can help with that. BreezoMeter’s data is integrated with Eureka Forbes’ Dr. Aeroguard air purifier, providing customers crucial information on what’s in the air they breathe and helping them avoid prolonged exposure to pollution.
As Marzin Shroff, CEO of Eureka Forbes, said, “India has recently witnessed an alarming increase in air pollution levels over the past few years. With this partnership, we aim to inform and educate consumers on the deteriorating air quality in their location and provide them with technological solutions to create a healthy environment. Through the provision of accurate air quality data, our customers will be able to make smarter decisions with regards to their personal air pollution exposure. We are hoping to make a significant difference in our society with the support of a like-minded organization like BreezoMeter.”
Eureka Forbes isn’t the first consumer brand to integrate air quality data into their technology: Dyson, for example, uses BreezoMeter’s air pollution data in the Dyson Link App. Consumers are increasingly looking for real-time, personalized air quality data in their everyday household products, and these innovative companies are responding to their needs and differentiating themselves amongst competitors. We’re excited to start our partnership with Eureka Forbes as well, and help the local population in India and Eureka’s millions of customers breathe a little easier.